The Union Minister for Commerce and Industry has called for the integration of One District One Product (ODOP) initiative with Open Network for Digital Commerce (ONDC).
What is One District One Product (ODOP) Initiative?
One District One Product (ODOP) Initiative is aimed at manifesting the vision of the Prime Minister of India to foster balanced regional development across all districts of the country.
The idea is to select, brand and promote one product from each district of India that has a specific characteristic feature or is native to that particular region/district and to enable profitable trade in that product and generate employment.
How will integration of ODOP and ONDC initiative help?
The integration of ONDC with ODOP would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform

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