• Origin & Name:
    • Originated in Western Europe (1910s–1920s), especially France.
    • The term “Art Deco” comes from the 1925 Paris ExpositionExposition Internationale des Arts Décoratifs et Industriels Modernes.
  • Global Spread:
    • Flourished in the United States during the 1930s.
    • Reached India via Bombay; first prominent building: Syndicate Bank, 1932.
    • Arrived in Madras (Chennai) nearly a decade later.
  • Philosophy & Significance:
    • Merged modernism with luxury, glamour, and technological progress.
    • Represented sophistication, wealth, and a forward-looking aesthetic.
    • Moved away from traditional, heavily ornamented styles.
  • Key Characteristics:
    • Clean lines, geometric shapes, streamlined forms.
    • Materials:
      • Natural: Ivory, jade, obsidian
      • Synthetic: Chrome, Bakelite, ferroconcrete
    • Ornamentation:
      • Stylized and abstract.
      • Motifs include: nude female figures, animals, foliage, sunbursts.
      • Inspiration from nature, classical themes, and machine-age aesthetics.

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