- Origin & Name:
- Originated in Western Europe (1910s–1920s), especially France.
- The term “Art Deco” comes from the 1925 Paris Exposition — Exposition Internationale des Arts Décoratifs et Industriels Modernes.
- Global Spread:
- Flourished in the United States during the 1930s.
- Reached India via Bombay; first prominent building: Syndicate Bank, 1932.
- Arrived in Madras (Chennai) nearly a decade later.
- Philosophy & Significance:
- Merged modernism with luxury, glamour, and technological progress.
- Represented sophistication, wealth, and a forward-looking aesthetic.
- Moved away from traditional, heavily ornamented styles.
- Key Characteristics:
- Clean lines, geometric shapes, streamlined forms.
- Materials:
- Natural: Ivory, jade, obsidian
- Synthetic: Chrome, Bakelite, ferroconcrete
- Ornamentation:
- Stylized and abstract.
- Motifs include: nude female figures, animals, foliage, sunbursts.
- Inspiration from nature, classical themes, and machine-age aesthetics.
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