International Affairs | Health and Development | Public Policy

A global health and fiscal policy initiative launched by the World Health Organization (WHO) to increase the real prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035 through higher taxation.

Objectives

Reduce consumption of harmful products linked to non-communicable diseases (NCDs), such as cancer, diabetes, and cardiovascular diseases.

Improve public health outcomes globally.

Mobilize US$ 1 trillion in additional public revenue by 2035.

Contribute directly to achieving Sustainable Development Goals (SDGs), particularly those related to health (SDG 3), inequality (SDG 10), and fiscal resilience.

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