Meghalaya’s premium pineapples have entered the quick-commerce market in Bengaluru, with produce sourced directly from the Jirang Organic Farmer Producer Company and air-freighted to urban consumers through online grocery delivery platforms.
The pineapples are renowned for their high Brix value, indicating superior sweetness and aroma. Brix measures the concentration of dissolved sugars in a solution, with a higher Brix value reflecting a sweeter fruit, enhancing its market and export potential.
APSC Relevance: Agriculture; Economy.
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