The ‘Ek Ped Maa Ke Naam’ campaign, launched by the Hon’ble Prime Minister on World Environment Day, June 5, 2024, beautifully draws a parallel between Mother Earth’s nurturing of nature and mothers’ nurturing of human lives. The campaign’s primary objective is to plant trees as a symbol of love, respect, and honor for mothers, while also pledging to protect trees and the environment ¹.
Key Objectives:
– Halting and Reversing Land Degradation: Preventing soil erosion and promoting sustainable land use practices.
– Building Drought Resilience: Enhancing water conservation and efficient use of water resources.
– Preventing Desertification: Protecting and restoring degraded lands to prevent desertification.
– Increasing Green Cover: Promoting voluntary tree planting by citizens to increase the country’s green cover.
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