- The Meghalaya Government’s OTT platform Hello Meghalaya, launched in 2024, has emerged as a major platform for promoting regional content and local storytelling.
- The platform has crossed five lakh downloads and hosts over 1,000 titles, including films, music, documentaries, and digital content.
- It aims to provide greater visibility to local artists, filmmakers, and creators while preserving and promoting Meghalaya’s cultural narratives.
- The government has also released the second edition of its grant disbursement booklet, highlighting financial assistance provided for feature films, web series, and short films.
APSC Relevance: Digital Media; Cultural Promotion
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