A programme on “Yashasvini Campaign” was organized under the Ministry of Micro, Small, and Medium Enterprises (MSME) in Guwahati recently. The programme was organized under the Raising and Accelerating MSME Performance (RAMP) programme in Assam.

Purpose of the Yashasvini campaign is to provide maximum support and guidance to women entrepreneurs

Key Objectives of the RAMP Program:

Capacity Building: The program focuses on improving the institutional capacity of the MSME sector by providing support for market access, technological upgradation, and business development services.

Access to Finance: RAMP aims to address the financial challenges faced by MSMEs, helping them secure better credit and financial services through improved linkages with financial institutions.

Market Access and Export Competitiveness: The program emphasizes improving the global competitiveness of MSMEs by encouraging them to access international markets and adopt global standards for quality and productivity.