Polity & Governance
The Unique Identification Authority of India (UIDAI) has introduced “Udai”, a public-friendly mascot aimed at improving citizen understanding of Aadhaar services. Designed as a communication bridge, Udai will help explain processes such as Aadhaar updates, authentication, offline verification, selective data sharing, adoption of new technologies, and responsible usage in a simple and accessible manner. The initiative reflects UIDAI’s effort to humanise digital governance and strengthen trust, transparency, and ease of access in one of India’s most widely used digital identity systems.
APSC relevance: digital governance, Aadhaar ecosystem, citizen-centric public service delivery, role of UIDAI.
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