As Kerala Travel Mart (KTM), the premier trade event to promote Kerala as a preferred tourist destinations both within the country and overseas, enters its silver jubilee year, there is a multi-pronged strategy to reinforce the prominence of Kerala as a sought after destination, at the forthcoming 12th edition of the biennial expo.
As the expo is happening in the wake of the worst landslides in its history in Wayanad the focus would be on sharing the story of resilience of the state in tourism and hospitality. Therefore, responsible tourism will be a big focus at KTM, along with MICE Tourism, Destination wedding and cruise tourism.
MICE tourism stands for Meetings, Incentives, Conferences, and Exhibitions tourism. It’s a type of business travel where people go to different places for professional or educational events. As the acronym suggests, in MICE tourism, people attend business meetings, conferences, and big exhibitions or trade shows.
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